Developed as part of a partnership between the San Diego Tourism Authority and the City of San Diego Commission for Arts and Culture, #FindArtShareArt was a multi-channel campaign intended to highlight San Diego as a cultural destination and increase civic pride in the arts. The campaign included a user-generated Instagram contest, digital advertising and national media partnerships. The program was so well received that Candice was invited to share our work at the 2017 National Arts Marketing Program Conference in Memphis.