A PR campaign created for the San Diego Tourism Authority, “Two Nation Destination” aimed to show media both in the U.S. and around the world that San Diego and Baja can be experienced and enjoyed as one destination together. The campaign encourages visitors planning trips to Baja to include San Diego in their itineraries and vice versa, while also demonstrating that San Diego embraces multi-culturalism and regularly welcomes visitors from Mexico and beyond with open arms. Through targeted pitching and media hosting strategies focused on cross-border and cross-cultural offerings, the campaign generated millions of dollars’ worth of media coverage on why San Diego’s border location is an asset, something to be celebrated and explored.
The campaign won a 2018 Poppy Award for Best Public Relations Campaign. The Poppy Awards are given out every two years by Visit California to programs of work that demonstrate excellence in tourism marketing.