Influencer Partnerships

Zildjian’s First E-Kit

Zildjian has been making cymbals for 400 years. Meanwhile, drummers have been struggling to find an electronic kit that can rival the feel of an acoustic instrument. When the legacy brand got ready to launch their first e-kit, we invited some of the top drum influencers a special preview event at the company’s headquarters. On launch day, the brand had a stable of trusted voices sharing the story of this groundbreaking new product.

Myriad’s Sneak Peek Test

Most expectant parents don’t know that they can find out the sex of their future child as early as 4 weeks into pregnancy, in the privacy of their own home. To help raise awareness for their Sneak Peek test, Myriad partnered with family influencer Sue Rose on the announcement of her baby’s gender. The content, viewed tens of thousands of times, drove a spike in sales in the two weeks following the post.