Paid + Integrated Campaigns

The Richmond Region “Speaks for Itself”

When Richmond Region Tourism wanted to launch the destination’s first-ever brand campaign, they wanted something that looked and felt like no other destination marketing campaign. As a destination with lots to offer, the multi-channel brand campaigned leaned into the idea that the region is hard to define. With ASMR-inspired video leading the creative deployment, the campaign employed connected TV, social media, out-of-home and more to blow impression goals out of the water.

The campaign won a 2025 Virginia PR Award for Integrated Campaigns.

Read the full case study here.

InUnison

After undergoing a rebranding from the Retail Merchants Association to InUnison, awareness for the group that fosters small business growth in central Virginia was low. A digital paid media campaign paired with PR tactics and out-of-home ads drove impressions to thousands in the agency’s target audience of greater Richmond area business owners and employees, exceeding all industry benchmarks.